Designing For Scale – Three Principles And Three Practices From Tapad Engineering

This is a guest post by Toby Matejovsky, Director of Engineering at Tapad (@TapadEng).

Here at Tapad, scaling our technology strategically has been crucial to our immense growth. Over the last four years we’ve scaled our real-time bidding system to handle hundreds of thousands of queries per second. We’ve learned a number of lessons about scalability along that journey.

Here are a few concrete principles and practices we’ve distilled from those experiences:

  • Principle 1: Design for Many
  • Principle 2: Service-Oriented Architecture Beats Monolithic Application
  • Principle 3: Monitor Everything
  • Practice 1: Canary Deployments
  • Practice 2: Distributed Clock
  • Practice 3: Automate To Assist, Not To Control

Principle 1: Design For Many

There are three amounts that matter in software design: none, one, and many. We’ve learned to always design for the “many” case. This makes scaling more of a simple mechanical process, rather than a complicated project requiring re-architecting the entire codebase. The work to get there might not be as easy, but front-loading the effort pays dividends later when the application needs to scale suddenly.

For us– a guiding principle is to always consider the hypothetical ‘10x use case.’ How would our applications respond if they had to suddenly handle 10 times the current traffic? The system is only as good as the sum of its parts. The application layer might scale out easily, but if it fails because of interacting with a single database node then we haven’t achieved true scalability.

Principle 2: Service-Oriented Architecture Beats Monolithic Application

Here at Tapad we leverage a service-based architecture. The main advantages are the ability to allocate resources efficiently, and to make upgrades easier.

Imagine two systems:

  • One requires a lot of compute, not much memory.

  • One requires a lot of memory, not much compute.

If they were combined into a single system, but only the memory-intensive one needed to scale, every additional node would end up overcommitting on compute.

Virtualization solves the problem by making those overcommitted cores available to some other system, but the solution paints a misleading picture. It appears there are N systems available, but it is impossible to run all N at full capacity. If the cluster keeps enough compute available to run all N at full capacity, then money is being wasted – never a good thing.

Principle 3: Monitor Everything

Monitoring is an obvious requirement for any production system. We currently use Zabbix for alerting, and Graphite for tracking metrics over time. A typical Zabbix check looks like:

  • “Is process X running”

  • “Is node N responding to a request within M milliseconds”

  • “Node N’ is using > 80% of its available storage”

We recently switched out our Graphite backend to use Cassandra instead of whisper to better handle the volume of traffic (there are currently about half a million metrics tracked). We aggregate metrics in-memory with a customized version of Twitter’s Ostrich metrics library, and flush them to graphite every 10 seconds.

A example path for a given metric might look like this:


We use Grafana for building real-time dashboards to track key metrics, and display those dashboards on big screens inside our office. When we switch our SOA to a more ephemeral container-based approach (e.g. running containers on Mesos with Marathon) we may have to re-think how these metrics are organized, as the instance-specific names like foo01 will end up looking like foo.43ffbdc8-ef60-11e4-97ce-005056a272f9. Graphite supports wildcards in queries, so something likesumSeries(*.pipeline.producer.avro_event_bar_count) could work.

Principles lay the groundwork for our decisions, but executing them successfully is equally important. Here are three best practices for working with distributed systems.

Practice 1: Canary Deployments

Some things are very challenging to test rigorously prior to a full-scale production launch. To mitigate risk, we upgrade a single node first and monitor it manually. Assuming it behaves as expected, the rest of the nodes are automatically deployed by Rundeck. Rundeck is a tool that can upgrade systems automatically and in parallel, rolling several instances at a time and moving on to the next set as soon as the upgraded nodes report a healthy status. Monitoring the canary deploy involves more than this single health check, which is why it’s upgraded out-of-band.

Practice 2: Distributed Clock

Because of clock skew and lag, there is no good concept of “now” in a distributed system.

  • Clock skew occurs because clocks are not particularly precise, even with NTP (Network Time Protocol).

  • Lag is a factor when passing messages around. If one server is cut off from the network, buffers messages for a while, then sends them after re-joining, the receiving system will get a batch of messages with relatively old timestamps. A system consuming all messages from these producers cannot be assured it has read 100% of messages up to a given time until it sees that each producer has passed the mark. This assumes that each producer guarantees ordering within its own stream, much like Kafka’s model.

Our solution is to create a sort of distributed clock, where producers record their most recent timestamps as child nodes of a particular Zookeeper “clock” node. The time is resolved by taking the minimum timestamp in that set. We also track lag relative to the resolving node’s system clock.

Practice 3: Automate To Assist, Not To Control

Our devops tools are designed to assist humans, rather than to automatically manage things, as human judgement is often required to respond to a system failure. There is risk in allowing a script to automatically failover a database or spin up new nodes. We have a pager duty rotation with primary, secondary, and tertiary engineers. The engineer can initiate the failover or spin up new nodes based on an alert. This means they are fully aware of the context.

The more well-understood a task is, the more it can be automated. One basic level of automation is using Kickstart/PXE boot. When a new VM starts up, it does a PXE boot and registers itself with Spacewalk, and Puppet handles installation of all required packages. Nothing custom is ever required, which enables us to easily build/rebuild sets of systems just by starting new VMs with particular names.

As we gain better understanding of a given system’s performance we can automate more parts. For example, scaling a shared-nothing system up and down depending on some reasonable change in traffic. For exceptional circumstances, we want a human to make the decision, assisted by all the information at their disposal.



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